The future of framing
Framing offers a great opportunity to provide another service for your customers. It provides easy entry access and is not currently dominated by mega corporations that tend to lock out most newcomers. As with most segments of our industry, the framing segment has been evolving into a more professional industry. As Michael Cormon states, "I noted the evolution to get more professional looking stretched banners. Little by little sign shop owners realized that both their clients' image and their own image were impacted by the quality of their banners. They started to sell it to their customers. This trend was confirmed by the interest of the sign professionals, it was a bit slowed down by the economy, but still growing. Today low-cost solutions are still king."
Whether venturing into the framing sector for the first time or a veteran in this industry, framing is unarguably a viable option as a lucrative portion or full-time position for the sign professional. Keeping abreast of changes in this segment is wise and there are easy ways to do it. Of course, you can read all the articles on framing here at SignIndustry.com.
The Uncovering of the Framing Segment of the Sign Industry
Businesses who are getting involved in wide-format banner framing are discovering a niche with a demand that needs to be filled. This segment of the industry provides an opportunity for sign professionals to diversify their businesses while offering customers a unique choice in sign products.
By Johnny Duncan [Article published in Signindustry.com]
The sign industry is made up of various segments with some that overlap others like vinyl, banners and wraps, and some that are entirely on the their own like neon, dynamic digital, and way finding. One segment that is becoming more popular and that businesses are finding to be profitable is that of framing or framed signs. This category has also been termed tensioning and framing and media framing systems. For simplicity sake, we will term it framing, but it encompasses a little more than that. Businesses involved in framing are discovering a niche with a demand that needs to be filled. This segment of the industry provides an opportunity for sign professionals to diversify their businesses while offering customers a unique choice in sign products.
"I recommend in the case of sign professionals wanting to test our framing system to buy one or two kits and create frames for their showrooms," advises Michael Cormon.
"This is not a big investment because these kits will be credited with their first order. First-timers will have a chance to practice, learn the system and see for themselves its simplicity and the great results they can achieve and offer to their clients."
Articles in the PRESS